How to Use Images in your Emails to Increase Engagement and Win Business!

How to Use Images in your Emails to Increase Engagement and Win Business!

When it comes to email, we all know that using images are important, but when do they help and when do they hurt, and how can you use them most effectively? This blog post answers those questions, and more!

When it comes to email, we all know that using images are important, but when do they help and when do they hurt, and how can you use them most effectively? This blog post answers those questions, and more!

Using images in emails is an extremely useful tactic in email marketing, but as with all marketing it is a delicate balance. In this blog post, we’ll go over the most effective ways to use images in email to increase engagement and win business!

When to use an image in an email

We’ve all seen it. Those emails that are just one big block of text. In some scenarios, it’s okay, but most of us are visual creatures and need something visual to engage with.

But when should you use an image, and what images should you use?

Before adding an image to an email, ask yourself this: Does it add value to what I’m saying, or distract from it? The only thing worse than an email that’s one big block of text is an email that’s completely irrelevant or full of distracting images. Make sure the images (and copy) you use add value.

For example, if you’re announcing an event, an image of the venue could be both useful and visually engaging! People will be able to immediately understand what to expect, and engage with your image. On the flip side, a stock image of a group of people at an unrelated venue may seem visually appealing at first, but it would only serve to distract your audience and provide irrelevant information.

Where to get your images

Now that you know what to look for, you need to go grab those images! But where to begin? If you have a designer or photographer on staff, custom-made images are always the most prefered, but not all of us have that, so we turn to what’s already available.

If you want to Google an image, stop and think. Many images that already exist are copyrighted, and while the likelihood of you getting caught and fined are low, it’s not worth the risk (plus it’s someone else’s work!). That’s why you should either purchase stock images, or use royalty-free images.

Some of our favorite royalty-free images are Unsplash and Pixabay. There, you can search for keywords and find exactly what you need (or close to it!) for little to no cost.

Back to our original example: If you are promoting an event and want to use a local venue, simply find a good photo on their social media and ask for permission to use the image while organizing your event. Most venues will not hesitate to say yes.

Email Images and Deliverability

The other thing you have to consider when using images in an email is their level of diminishing return. Most spam filters will send an image directly to spam if an image makes up more than 50% of the email. Make sure to have your image complement the text, but not take it over.

Additionally, don’t replace your email text with an image. If someone is viewing your email in Plain Text, the image will not render, so look at your email and think of how it would look if the image was not there. If all of your text is in the image, it would just be a blank email, and we don’t want that!

How to Effectively Use and Link an in-Email Image

Now that we’ve decided on our images, let’s talk about effectively linking them! Hyperlinking images is a great way to increase clicks. You can superimpose a “Learn More” button onto your image, and anyone who clicks that image can get brought to your website, a landing page, wherever you’d like!

Additionally, we always recommend sending videos in email (a LionDesk feature!) but if for some reason you need to send someone to a website to find an image, a great way to increase website visits and on-page video views is to screen grab an image of the video and superimpose a play button onto it.

By hyperlinking that image in the email, it will encourage users to click the “play” button to watch the video, but will bring them to your desired destination.

In-Email Images are a Balancing Act

The world of email images is wonderful and exciting, but it’s a delicate balance. Too many images and you’ll run into deliverability issues and distractions away from the goal you’d like to accomplish, too few and you won’t engage your audience.

What will resonate with your contacts? That’s up to your contacts, and your contacts alone. Every audience is different, so the best thing you can do is experiment. So test, test, test! See how your emails perform with your audience when it comes to images, and tweak based on your finding.

Happy emailing!

If you’re still not a LionDesk user and want to see why over 165,000 people have chosen us as their CRM, click the image below to sign up for a 30 day trial.

See what we did there? While this isn’t an email we still took advantage of the power of hyperlinking an image 🙂

How to Fill Your Pipeline with Referral Business

How to Fill Your Pipeline with Referral Business

Regardless of the business you’re in the #1 source everyone wants more of is REFERRALS

Regardless of the business you’re in the #1 source everyone wants more of is REFERRALS

Regardless of the business you’re in, the #1 source everyone wants more of is REFERRALS

Referrals carry more weight than any other source of new business generation

Referrals increase the word of mouth about your brand and mean that someone who the person already trusts validates you and your brand.

In a recent survey, LionDesk users said that even in a weak economy they can always rely on referrals to generate new business.

So you have to ask yourself, are you doing everything you can to stay in touch with your past clients to ensure you’re the person they refer when the opportunity arises?

Here’s a quick story

A real estate agent recently shared that she doesn’t want to bother her friends by talking about real estate. She said that they know she’s a real estate agent and when the time comes they’ll refer and hire her. But when asked if there have been times that friends didn’t refer or hire her the answer was a disappointing, “Yes, it happens often”. 

The point is…

Don’t be afraid to “bother” friends by talking about what you do. Be afraid of what will happen if you don’t.

Of course, you communicate with your referral audience differently than cold leads. You’ve already built a personal relationship.

Keep it simple:

Be valuable
Be there for them
Be real

That’s all people want.

How to stay top of mind to get more referrals

Listen, no one wants to be overbearing, but there are ways to stay top of mind without bothering your network. Here are some of our tips:

Let people know you’re a real estate agent, loan originator, title rep, or small business owner. You can weave it into conversation when meeting people, and should definitely post your successes, stories, and tips on social media! Social media is a great way to stay in touch with your network indirectly.

Let people know you want to help if they or anyone they know needs help. This is important, because you are giving before you ask for anything in return. Offer guidance, let people know you’re there for them. You can even create a post on social media with great tips, those who are interested will come knocking!

Let people know you’re available and trustworthy. As much as you don’t want to bother people, people also may not want to bother you. Keep reiterating that you’re available if anyone needs help, and provide people with valuable insights to build trust.

Want more tips?

Click here to grab our 5 Ways to Get More Referrals Guide

Don’t underestimate the power of Karma

And, just as much as you enjoy receiving referrals, don’t underestimate the power of good ol’ karma.

In that same survey, we asked users “do you expect something in return for giving out a referral”.

The #1 answer was No, followed by Yes, and then “well, it depends”.

Depending on your business regulations, giving a referral to another person may result in a “fee” or what many real estate agents refer to as “mailbox money”. 

But there’s something much more lucrative than a referral fee.  It’s a referral coming back to you.  

Building relationships and trust with other people in your business is one of the most important things you can do to build a lifelong successful business.  Just as important as the relationships you build with your clients.

At LionDesk we are big fans of referrals. Whether it’s between our community members or our affiliate program.

Have you heard of the LionDesk affiliate program? More importantly, are you using it?

This referral program is open to anyone, whether you’re a current LionDesk User, currently in our free trial, or have had an account with us in the past, anyone can join!

In short, for every person you refer who joins LionDesk, you receive cash each month. Cha-ching!

For most, it covers the entire cost of their CRM and more. And imagine how awesome our community can be if just one person referred one person they know, like, and trust.

After all, at the end of the day, we are all here to support each other. To win together. Because we are all #connected.

Not a LionDesk member yet? Try it free for 30 days, we know you’ll love it.

[Webinar] You Don’t have a Lead Gen Problem, You have Lead Nurture Problem

[Webinar] You Don’t have a Lead Gen Problem, You have Lead Nurture Problem

In this webinar LionDesk CEO, David Anderson, and Cloud CMA co-founder Greg Robertson talk about the importance of staying connected with your sphere to maintain a growing business.

In this webinar LionDesk CEO, David Anderson, and Cloud CMA co-founder Greg Robertson talk about the importance of staying connected with your sphere to maintain a growing business.

In this webinar LionDesk CEO, David Anderson, and Cloud CMA co-founder Greg Robertson talk about the importance of staying connected with your sphere to maintain a growing business.

They cover:

  • The importance of having and maintaining a CRM
  • How your database is your ultimate goldmine
  • What type of content you should be sharing with your sphere
  • How to combine your tools (CRM + CMA) for maximum results
  • and more!

15:50 – Without automation you won’t be able to follow up with all the leads you’re generating over time

19:19 – Texting has a 90% open rate compared to 15% with email

29:18 – Texting engagement rate is 6X greater than email and when you combine that will calls,it increases your email open rates nearly 30%+

30:45 – Video helps your customer remembers you

36:35 – Cloud CMA exclusive offer

44:35 – what does CRM stand for?

45:36 – What MLS plans does LionDesk offer?

48:16 – Does LionDesk connect to IDX websites?

50:23 – Does LionDesk allow you to generate leads through paid media?

54:49 – Does LionDesk offer AI (artificial intelligence) features?

[Interview] How to Provide the Most Value to Your Clients

[Interview] How to Provide the Most Value to Your Clients

In this interview LionDesk CEO, David Anderson, and Union Street Media CEO, Ted Adler, talk about how technology companies continue to deliver value to their users during the uncertain times.

In this interview LionDesk CEO, David Anderson, and Union Street Media CEO, Ted Adler, talk about how technology companies continue to deliver value to their users during the uncertain times.

In this interview LionDesk CEO, David Anderson, and Union Street Media CEO, Ted Adler, talk about how technology companies continue to deliver value to their users during uncertain times.

The information shared is relevant to tech company CEOs, business owners, real estate agents, loan originators and more.

When situations that are outside your control impact your business (hello COVID-19) how do you maintain a thriving business without decreasing the value your clients expect and deserve.

Tip #1 – Double Down on Your Content

Tip #2 – Automate Where you can for Efficiency

Tip #3 – Stay Human

Tip #4 – Watch Your Cashflow

Tip #5 – Over Communicate with your Team and Clients

Tip #6 – Re-evaluate your Sales Flow

How a LionDesk user compares us to other Real Estate CRM’s

How a LionDesk user compares us to other Real Estate CRM’s

If you’re researching CRMs for your real estate, mortgage or small business, this LionDesk user did the research for you.

If you’re researching CRMs for your real estate, mortgage or small business, this LionDesk user did the research for you.

If you’re researching CRMs for your real estate, mortgage or small business, this LionDesk user did the research for you.

Here’s his unedited comparison:

  • Wise Agent (no video texting, any emails sent have to be ‘opt-in’ by the receiver in advance of reading it or they won’t get it…that was an absolute deal breaker)
  • Top Producer Package of CRM, Market Snapshot and Fivestreet (hopelessly outdated interface and graphics, no text drips, won’t communicate with outside programs ala Zapier, Piesync)
  • IXACT (personal preference mostly, seemed generic and not ‘deep’ enough feature set to match LD and not integrated well with other programs because it isn’t very popular)
  • Mojo CRM: (my first CRM and love it still, just doesn’t have text/video text/email drip campaigns so can’t use it solo. But simple and solid and gets the job done)
  • Follow Up Boss: (real estate people give this program a lot of love on the forums but I can’t figure out why. Generic and not real estate related, no deep features to match LD)
  • Contactually (same as FB)
  • Buffini CRM (no deep features, very general and monthly email content pitched as the main benefit is just your typical generic home tips and content found in any CRM

Now granted, all of the above are just my findings based on my personal preferences and yours will likely be different.

But after trying all of them, there is no program anywhere NEAR this price point that has the feature set Liondesk does.

So LD is my main CRM now and I’m done looking. I think David & company do an outstanding job and this is a great product.

You’d have to Frankenstein a big complicated mess of Zaps and stitch together multiple programs to even get close, at a lot of extra cost and hassle…IMO

We should all throw some love LD’s way for this amazing program. All programs have tech issues now and then. Haven’t used one yet that hasn’t. But they didn’t have the feature set LD has, either.

#ROAR

LionDesk Product Enhancements: April 2020

LionDesk Product Enhancements: April 2020

The latest enhancements and features revolve around communication and how we can best help our users stay top of mind with their contacts.

The latest enhancements and features revolve around communication and how we can best help our users stay top of mind with their contacts.

We love seeing how LionDesk helps make your business stronger and we want to continue the positive momentum by enhancing your CRM experience even more.

Communication is key right now!

Our latest enhancements and features revolve around communication and how we can best help our users stay top of mind with their contacts.

We’ve recently added several new enhancements including:

  • Video Recording directly from your desktop computer
  • Video upload up to 95 MB for emails!!! 
  • Click to call office, home, and mobile numbers from the contact page
  • Lead Assist now available in Spanish 
  • Display up to 10 saved contact filters on the dashboard

Can’t wait to start using these new features?

Watch Steven Lopez’s step-by-step tips on how to use these new enhancements and how they can boost your communication:

The LionDesk Team is Here for You

We value your feedback and are excited to bring you new features to help you take your business level.

To stay up to date on all LionDesk enhancements, check them out here.

Have more feedback on how we can enhance your CRM?

Submit your feedback here

Want to learn more about how to use features? Be sure to join our Office Hours, hosted every Thursday at 10 am PT.

Register Here

Stay Top of Mind…or Someone Else Will

Stay Top of Mind…or Someone Else Will

There’s an ugly truth to leads: If someone is in your database, chances are they’re in someone else’s database as well. So how can you make sure you’re the one they reach out to when they’re ready to make a purchase? By staying top of mind, of course! In this blog post, we explain how and why.

There’s an ugly truth to leads: If someone is in your database, chances are they’re in someone else’s database as well. So how can you make sure you’re the one they reach out to when they’re ready to make a purchase? By staying top of mind, of course! In this blog post, we explain how and why.

The not so sexy truth behind digital communication, email marketing, and lead generation is that every contact in your database is in someone else’s database too.

There’s no escaping it.

So how do you ensure that when someone is ready to act you’re the one they come to instead of a competitor?

It’s all about keeping them engaged! 

Why Focus on Communication?

The action you take today can impact your bottom line tomorrow.

When it comes to selling your product or service, putting an emphasis on the nurturing process can help you ensure that your sales pipeline stays healthy for months and, in some cases, years to come. 

Before you put your lead generation strategy into action, think about the long-term customer journey. Create a communication plan for your new leads. 

The most successful lead nurturing plans we’ve seen include a mix of the following:

  • Automated email sequences
  • One-off communications (marketing pieces, newsletters, announcements, etc.)
  • Audience segmentation
  • Personalization
  • Text communication
  • Video communication

The reason these plans are so effective is because they incorporate mixed media formats and artificial intelligence to keep your audience interested in your content.

Providing Value in a Virtual World

No matter how you choose to communicate, keep one thing in mind… value. 

It’s the top way to keep your audience engaged with you and your business and it increases the odds that a prospect will stay in your pipeline.

An excellent way to start providing value is to segment your database. This allows you to deliver the right message at the right time to the right customer. It’s also a great way to control frequency and the format in which you’re communicating.

The more you communicate with your audience and learn about their preferences, the more intelligent your email segmentation becomes.

As you think about the types of communication you’ll be sending, consider ways to make it as interactive as possible. 

For example, instead of sending out a standard flyer to your audience, try sending that same document with a video message attached. In the message, you could explain common inquiries or simply let the recipient know why they should look at the attachment and the benefit it provides to them.

People have different communication styles and preferences so where a document might be appreciated by one person, another might be drawn to the video. Plus, who doesn’t appreciate a little personalization!

Become a Trusted Advisor and Thought Leader

If there’s one thing we can all count on, it’s that digital marketing, connection, and mixed media formats are all going to continue to influence how we communicate with one another.

Beyond email communication, text and video messaging are on the rise.

More and more people are turning to technology to streamline their workflows, communications, and daily activities.

This is an opportunity for you to become a trusted advisor and thought leader. By taking advantage of different communication formats now, you get an immediate leg up on the competition.

Experiment with technology and use video to connect with your database (for video marketing tips, click here).

If you’re not already, start sending regular marketing emails, newsletters, and begin segmenting your list.

The effort you put into communicating with your contacts could be the difference between you making a sale and your competitor.

If you’re ready to maximize your digital presence and start managing your database in a way that positions you ahead of the pack, we’d like to invite you to give us a try! Click here to start a 30-day FREE trial today.

If you’d like to learn more about nurturing your sphere, check out this post with Co-Founder of Cloud CMA, Greg Robertson, and LionDesk Founder and CEO, David Anderson: https://blog.liondesk.com/webinar-you-dont-have-a-lead-gen-problem-you-have-lead-nurture-problem/


[Interview] How to Stay Relevant and Engaged with Your Database

[Interview] How to Stay Relevant and Engaged with Your Database

Randy Tobbe talked with Travis Thom of Elevated REM about nurturing leads and leveraging automation tools to scale your conversations and other ideas about how to stay relevant.

Randy Tobbe talked with Travis Thom of Elevated REM about nurturing leads and leveraging automation tools to scale your conversations and other ideas about how to stay relevant.

LionDesk head of business development, Randy Tobbe talked with Travis Thom of Elevated REM about nurturing leads and leveraging automation tools to scale your conversations and other ideas about how to stay relevant now.

While the entire 44 minute interview is great, here’s some key points:

3:00 Randy shares that your database is a goldmine. It’s your #1 biggest asset and it’s not going to change. It’s the single place you can depend on to go back to time and time again to find more business.

6:30 Travis shares what a “dummy” he was when he first started working in real estate because he didn’t want to reach out to his parent’s friends for business.

7:45 Software, even though you have to put the time into it, is what’s going to make the biggest difference in your business for saving time, staying organized and achieving growth.

9:00 Video is super powerful now for getting responses from your audience. Especially when sent via TEXT.

12:00 How you market to your sphere of influence is different than how you market to your cold leads. Make sure you’re sending the right message, to the right person at the right time.

14:30 Multi channel automation tools is necessary to grow any business. You simply can’t scale without a system in place.

17:24 You don’t have a lead generation problem. You have a lead follow up problem. Businesses are about building relationships.

19:35 Now is the time to do a health check on your CRM

23:16 The best content to share with your audience right now is hyper local activities they can be doing during quarantine. Focus on how you can help their family life be better right now.

28:30 There’s no better time than right to be a beacon of light in your community and to your sphere

31:54 Now is the time to double down on distributing your content. It doesn’t have to be expensive or take a lot of time to do but you need a strong distribution strategy for your content.

33:33 You can come out of this thing on top by just making a couple shifts

36:21 What LionDesk is doing for customers to support their business during this time.

Promo mentioned is now gone!

Please click this link for a free trial of LionDesk.

It’s a fact. People are still working!

It’s a fact. People are still working!

Even though we may feel helpless, frustrated or overwhelmed with this temporary normal, it doesn’t mean we can’t maintain our businesses.

Even though we may feel helpless, frustrated or overwhelmed with this temporary normal, it doesn’t mean we can’t maintain our businesses.

Agents, Mortgage Pros and Small Business Owners are still working.

We surveyed our users to learn what everyone is doing during the quarantine to maintain their businesses.

The #1 answer is: sending Texts and Emails

But it’s FAR from business as usual.

The content and tone of the communication is new. Based on the new normal we are living in now, the communication sent just a few months ago would not work today.

The message today is surrounded by empathy and support for what we are all going through (together).

At first glance it may seem impossible to stay engaged with your database during this time, but the truth is, it’s more important than ever.

Sending out a text to your close contacts (not a blast to your entire database) letting them know you’re thinking of them and wishing that they are safe, healthy and sane is a nice way to show you care and want to keep in touch.

Sending an email to your entire database with tips on how to organize their home, or activities to do with kids at home, or best practices for working from home shows that you understand what they’re going through (because you’re going through the same thing) and you are a trusted advisor should they need any help.

The message here is “it’s ok to engage” during the quarantine.

And by all means, please don’t ghost your contacts.

Other activities our users shared that they’re doing during the quarantine are:

  • Working on client needs
  • Creating content
  • Segmenting their database
  • Making sure all contacts are in one place
  • Take care of their kids
  • Going stir crazy!! 😊

Even though we may feel helpless, frustrated or overwhelmed with this temporary normal, it doesn’t mean we can’t maintain our businesses.

It doesn’t mean our contacts don’t want to hear from us.

It doesn’t mean we can stop now and wish that our businesses will snap back when the quarantine is lifted.

It means we adjust. We find new ways to work on our businesses, new ways to engage with our contacts and new ways to stay focused and motivated.

There’s plenty to do, you just need to decide where you want your business to be in the next few months and then take action now.

Sending lots of well wishes for success, healthy and happiness to all.

Thank you for being the best part of LionDesk.

[Interview] How to Keep Your Business Thriving During Quarantine with Todd Duncan

[Interview] How to Keep Your Business Thriving During Quarantine with Todd Duncan

The #1 Sales Coach for lending professionals, Todd Duncan of High Trust, shares his top tips for what we should be doing during the quarantine to not only survive but come out thriving.

The #1 Sales Coach for lending professionals, Todd Duncan of High Trust, shares his top tips for what we should be doing during the quarantine to not only survive but come out thriving.

Marni Hale, LionDesk Head of Marketing, sat down with the #1 Sales Coach for lending professionals, Todd Duncan of High Trust, to learn what sales professionals should be doing during the quarantine to not only survive but come out thriving.

Here are the key points:

Stay Connected to Your Database

What if people are fearful of reaching out during this sensitive time?

Have a process. If you don’t have a process, you’re just going to get slammed. Be purposeful, be intentional.

If you want your clients for life, you need to talk to them during their life. There’s no better chance to talk to them right now.

If You Build Relationships, the Revenue Happens

What’s the best way to build strong relationships?

If you build the relationships, the revenue happens. Everybody that has any maturity in this business knows that what goes down, comes up, and what goes up comes down. Relationships will take you through any moment of difficulty, and they’re much more leveragable in moments of greatness.

Get back to relationship management, work with the right people, have standards on how you work with them, add as much value as you can. We’re in the solution environment today with the availability of content. You should be the white knight that bridges the gap between what they need and the solution.

As You Go Through Challenges, Grow From Them

How do we get through this time of difficulty?

We look at times that are difficult, and they’re going to end. The best way to end a time of difficulty is by learning lessons that will allow you to always be above the fray if a difficulty like this arises again.

Don’t go through it, grow through it.

Watch the full 5 minute video here

If you’re a mortgage professional, real estate agent, small business owner or someone in need of an easy, powerful and affordable way to stay top of mind with your database, organized and grow your business, click the button below for a free 30-day trial of LionDesk.

The chosen CRM by over 165,000 professionals.